best ways to do content marketing?

First of all we need to have a plan to execute. You should know what your audience wants. You should know when and where to post the content. You need to focus over the quality of the content more than the quantity. 

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You should focus on people with quality content, when the audience like the content they will appreciate it and share it with others.

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 You need to test the content first, analyse it properly and If your content isn’t as effective as you’d like it to be, some revamping and revising of your content strategy may be in order. Knowing where your content is falling short will equip you to make the necessary improvements.